Category Archives: E-News

Public relations is often seen as a necessary step in the growth cycle.  But measuring the ROI of PR seems elusive, if not impossible- Read more…

Social Media Marketing drives sales.   Read more…

While incentives have made somewhat of a comeback this year, a new element for the most part has been added to the reward structure. Social responsibility has become…Read more…

Can you define what your product or service is, how it helps people and why that matters? And can you do it in three sentences or less? Read more…

4 Ways to Make Social Technologies Relevant to Your Business Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations. If you want to be the Zen master of social tools, … Continue reading →

Slow Down, Sell Faster: 11 Tips for Improving Sales Effectiveness An alarming 48.2% of sales reps failed to meet their quotas in 2009. While the numbers for 2010 have not yet been tallied, one thing is certain: Especially in today’s … Continue reading →

Green Golf ~ Green Business “It’s not easy being green.” Kermit the Muppet Looking across the vista of many golf courses with their trees and beautiful greens, it is hard to image that these are not the most eco-friendly shades … Continue reading →

Social Networks That Boost Your Business Most people are familiar with the term “Web 2.0,” which refers to a second generation of web development and design that focuses on fostering social networking via the web. Innovative companies are beginning to … Continue reading →