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Can you define what your product or service is, how it helps people and why that matters? And can you do it in three sentences or less? Read more…
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations. If you want to be the Zen master of social tools,
then first understand the need to implement elements of social that will both drive revenues, and cut back office costs. Too many people think of social tools as only being for sales and marketing when in reality, there have valuable uses in the back office. With
that thought firmly implanted, there are a handful of social tech concepts that are mandatory for every organization today: Read the full newsletter (PDF)…
An alarming 48.2% of sales reps failed to meet their quotas in 2009. While the numbers for 2010 have not yet been tallied, one thing is certain: Especially in today’s challenging
economy, companies cannot afford this dismal level of sales ineffectiveness. They must turn things around… NOW. Unfortunately, companies have been operating under the delusion that a faster sales pitch leads to faster and bigger sales. Read the full newsletter (PDF)…
A friend of mine reported today about what is happening with CPSIA and promotional products that could be used by children. Everyone needs to understand this issue and deal with it accordingly. If you feel like you want to make an impact, contact your Congressman and Senators to make your feelings known. Click on this link for the story.
“It’s not easy being green.” Kermit the Muppet
Looking across the vista of many golf courses with their trees and beautiful greens, it is hard to image that these are not the most eco-friendly shades of green. Up until the 1990’s, golf people were sure that environmentalists were an enemy who didn’t understand the game. Today improvements continue to be made through the Golf Environment Organization (www.golfenvironment.org). Its Legacy Guidance project is a culmination of years of research and consultation with some of the leading design firms to help developers, designers and land owners learn about the benefits of sustainability both in environmental and economic terms and to create golf courses that have a positive impact on the surrounding land. Read the full newsletter (PDF)…
Social Networks That Boost Your Business
Most people are familiar with the term “Web 2.0,” which refers to a second generation of web development and design that focuses on fostering social networking via the web.
Innovative companies are beginning to embrace Web 2.0 as a way to enhance communication, information sharing, and collaboration, thereby allowing them to work smarter rather than harder. Read the full newsletter (PDF)…
Since the tsunami in Japan we have been hearing about the disruption to not only the lives of thousnads of people there but the world econnomy. We really are all in this together. Just imagine if this was our west coast. Help, however you can.
A recent report came over the Dow Jones Newswires that explains how memory chip pricing is unstable and how the production is being affected.
HONG KONG -(Dow Jones)- Memory-chip prices are surging on the spot market early Monday following the earthquake in Japan in a sign investors and companies are concerned about potential supply shortages.
According to DRAMeXchange, Asia’s biggest spot market for chips, the average spot price of the most widely used dynamic random access memory chip surged 6.7% to 96 cents early Monday compared with late Friday, while other chips were quoted as rising between 5.5% and 6.8%.
DRAM chips are most widely used in personal computers.
Meanwhile, the average spot price of a 16-gigabit NAND flash memory chip rose 12.5% to $4.50 early Monday compared with late Friday, DRAMeXchange data showed.
According to market research firm Objective Analysis, more than 40% of the world’s NAND flash and roughly 15% of the world’s DRAM chips are manufactured in Japan.
What this means for us in the promotional marketing industry is that the supply will be lower and or the unit price will be higher. How much higher you ask? No one knows but most of my sources are quoting prices for no longer than a week at a time and some are not even committing to that. We do have our finger on the issue and can find you the best deals.
Check with us first.
I’m headed to Washington, DC in a couple of weeks to get in front of Senators and of Congress to help educate them on the use and importance of our great industry, promotional products. Of course, I’ll leave some swag for their desks and staffs.
PPAI L.E.A.D. Initiative Heightens Awareness in Support of Promotional Products Industry Stakeholders
Promotional Products Association International (PPAI) L.E.A.D. promotes awareness of important communications strategies in support of promotional products industry, buyers and end-users, Washington, D.C., March 30-31, 2011
March 15, 2011 Promotional Products Association International (PPAI), Irving, Texas, the not-for-profit association for more than 8,000 members of the $16 billion promotional products industry, continues its ongoing work to educate federal agencies through its Legislative Education and Action Day (L.E.A.D.). PPAI and its members will share with legislators and staffers important communications strategies and the merits of promotional products as a sustainable part of, and vital tool in the delivery of government programming and services in Washington, D.C., March 30-31, 2011.
Promotional products are an integral part of daily life and frequently serve as both effective advertising and useful tools for home, work or recreation. Many federal agencies rely on promotional products to communicate the availability of essential services to hard-to-reach groups. Promotional products extend the reach of federal programs that utilize integrated marketing campaigns to reach those who need services the most.
“We are grateful to our legislators, membership and constituents nationwide for their support in this effort. The PPAI Legislative Education and Action Day (L.E.A.D.) supports the strategic use of the services and products provided by its members in the good work of federal agencies to assure essential services are communicated and delivered to those who need them the most,” said Steve Slagle, CAE, PPAI president and CEO.
The annual L.E.A.D., the Legislative Education and Action Day, will be held March 30-31, 2011 in Washington, D.C. and is organized to allow promotional products professionals the chance to educate Congress on industry-critical issues as well as the power, impact and job-generating value of promotional products. The event will include visits to more than 80 representatives of the Senate and House from 25 states. In addition to this Federal initiative, PPAI provides members law alerts and the necessary tools and strategies for successful meetings with local government as well. To learn more about PPAI’s government relations efforts, visit www.ppailaw.org.
Pens to Promotions
Historically people have recorded and conveyed thoughts, feelings and the mundane minutia of everyday life through their use of writing instruments. From the time cave men scratched pictures on the walls of caves with stone- sharpened tools to astronaut’s pens that write in outer space, man has used a writing instrument either crude or refined to communicate. Read the full newsletter (PDF)…
Welcome to “Brandspiration” where brand meets inspiration! This new slogan belongs to the company I’m associated with. Their name is Geiger in case you hadn’t noticed the new logo. I’ve been with them since 2006, after spending 9 years on my own as Rhino Marketing / Forrester-Smith. So in 2012 it I will have been in this business 20 years! Wow that sounds like a long time. But Geiger has been working in promotional products since 1878 and that IS a long time.
Your Brand + Our Creativity = Branspiration
So, is it just hype? No. Is it just another way to package what we already do? Possibly. We are, in fact, the same people we were the day before this Brandspiration thing kicked off. We still have the same services and products that we had B.B. (Before Brandspiration).
We still help our clients market to their customers. We still tell our clients that 83% of respondents remember the advertiser who gave them a promotional product. We still tell them that Promotional Products have a lower CPI (Cost Per Impression) than most media, including TV, magazines and radio. That number by the way is $.005.
I still go to the same office every day. I still interact with my clients and potential clients much the same as I did B.B. I do have cool new business cards, however. It’s still the best business in the world to be a part of and I still enjoy it just as much as I did B.B.
So what’s different about the Brandspiration message? Two things come to mind. First is that these new graphics are way cooler than the old graphics. The smokestack is gone, replaced by something much more fun and alive. It shows what we can do graphically. It’s “festive” as a friend of mine used to call everything he liked.
I feel proud to be a “Brandspirater!” (I borrowed that from a friend).
More importantly, though, it’s a very effective way to deliver our message to you every day about what we do. It says that we are not just selling trinkets and trash, swag, giveaways, novelties or “stuff.” It says that we are more, much more than that. It says that we want to be your branding partner, helping you to be successful in executing your marketing programs.
Now, let’s talk about promoting your business and making 2011 the best year ever!